BCM112 Week 11

Are we REALLY who we say we are?

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The details of an online persona

I know I am not the only one who acts a certain way on social media. We ALL do it. We use social media as a mask. This sounds so negative and self-deprecating but in reality, this can be a good thing.

Although this generation is full of narcissistic behaviors and I can admit I do engage in some of these behaviors, I have never really put much thought into my online persona. In my Uni lecture this week I learned about how people create online personas and use them to their advantage. Now I’m starting to think, how should I be using my online persona? What is my online persona?

These social media masks are a way of presenting what we want to our audience. We choose what we want people to see and know. We create our own persona everyday.

There are 5 dimensions of persona:

  1. Public ( we are always in public and presenting to an audience)-We have the power to put our knowledge and ideas towards anything we want. However this can have drawbacks like public shaming (hyperlink this)
  2. Performative (our persona is always updated and always being reinvented) -Sometimes we are a college graduate, sometimes were a friend, advocate and  audience.
  3. Mediatization – Our metadata combines our online history and creates our overall online persona
  4. Collective- Our persona also consists of our audience or “micro-public” (hyperlink this)
  5. Value – We must have some sort of  importance or value to the public

This role of persona doesn’t always need to be looked at as a bad thing. Online persona has lead to the rise of micro-celebrities. For example, Michelle Phan is a YouTube makeup tutorialist who created an online persona to become a k-pop star.

By having a persona we have AGENCY aka we have POWER over how others view us.

If you are looking to create or change your own online persona, check out this article I have linked below:

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https://blog.bufferapp.com/marketing-personas-beginners-guide

ALSO. Here is a little beat to go with my blog, I made it so please enjoy!

xx

BCM112 Week 10

The reason legacy media can’t understand our generation’s media

Closed platforms vs. Open platforms

From radio announcements to smartphone notifications, our world has created a sense of ubiquitous connectivity. The idea that we are always connected and always on.  My media communications professor at Uni suggests that we are IN the media. Is he right?

Closed media treats the public as a media receiver while open media treats the public as a collective partner. In previous generations, information was released by one media platform to an audience in a controlled manner. Now, information can be released by many medias to an audience in an uncontrolled manner.  This is called an open platform. This key difference makes it challenging for previous generations to adapt.

There are pros and cons to both platforms. Closed platforms allow for the owners to have complete control over the platform, content and user. An example of this type of platform is the Apple IPhone. Though Apple has control over the platform, users lack the freedom to explore their creativity with the hardware and software.  (Trust me, I am an IPhone user so this is hard for me to accept as well)

On the other hand, open platforms like android lack control over the platform and information. Everything is at the hands of the user. The experimentation and individuality is endless.  This may be a risk for the owners of the platform but this may be the future of technology.

You can read more on the different smartphone platforms HERE

 

BCM112 Week 9

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On The “Fringe” of Transmedia Storytelling

Some of you may know of a previous TV show called Fringe. If you haven’t, basically the TV show was a sci-fi thriller/dystopia about alternate universes. The show aired in the U.S and quickly became a sensation from 2008-2013.

Fringe used transmedia storytelling before the term became more well-known, to invite people into their universe. For those of you who don’t know what transmedia storytelling is, it’s the idea that multiple media outlets are used in different ways to continue one storyline.

Asside from the TV series, Fringe had a website that became a mystery game for users to decipher. The website had its own language which revealed clues about the TV series. People who never looked at the website would still understand the show, but the website gave a deeper understanding and provided hidden messages that otherwise would have been looked over.

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Personally, this was my favorite part of the show. After every episode I would try to figure out different meanings and stories from the website. In a way, the website provided its own universe for reality. The website also released posters available for purchase with hidden easter eggs.

Fringe used transmedia to its fullest because the company had complete control over all of it’s media outlets. Fringe used TV, internet, and paper outlets to complete its message. In return this brought revenue to the franchise because people wanted more. The more there was to learn, the more people wanted to know.

Fringe was a transmedia success because it sold the story of a mystery without users realizing this was all part of the plan. The mystery draws people in and keeps people interested. Fringe let users go as far as they wanted and discover as much as they wanted on their terms. If you only wanted to watch the show, that was ok. If you wanted to participate in the fringe online universe you could do that as well.

From my BCM112 media class lecture, I learned that connections breed interactions, which breed communities which breed excitement which eventually breed revenue. This  is the model that fringe used to gain traction.

Soon there was an online community that everyone wanted to be a part of and participate in.

This whole idea of multiple channels delivering and selling one message is what transmedia storytelling is all about. As a Journalism major, it’s interesting to understand the kind of content that gets users hooked. Soon, transmedia storytelling may be the ONLY way to tell a story.

Fringe is not the first TV show to use transmnedia story telling, and it surely won’t be the last. 

This article gives and interesting look into the future of transmedia storytelling:

http://blog.mslgroup.com/7-transmedia-storytelling-ten-frontiers-for-the-future-of-engagement/

BCM112 Week 8

Trading Intellectual Property in Cyber Space

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Is this even real life?

Yes it is, and trading intellectual property in cyber space is an actual concern for many businesses.

This all sounds like a lot of make believe and sci-fi fantasy talk but intellectual property (creative intangible property) is often being traded in cyber space (online).

After watching a video given to my media class, I learned a lot about the advantages and disadvantages of file sharing and collective intelligence. With the opportunity to file share and collectively create something, we can create more extreme and unique pieces but less credit will be received by the original creator.

File sharing and collective intelligence change the notion of authorship. Now that the internet has given us access to almost everything, we are capable of remixing and remaking property without permission from the owners. In most cases property will be copyrighted and then it’s very clear what can and can’t be used. However, more and more property is becoming protected under Creative Commons. This provides users the ability to remake property and the owners may not even know about it.

Overall, it’s important for all internet users to be aware of these regulations to stay up to date with what’s around us.

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If all of this flew over your head, this article puts it very simply!

BCM112 Week 7

Collective Intelligence

This weeks post is a bit contradictory to my last few posts because i’m talking about the greatest creation of this generation: COLLECTIVE INTELLIGENCEWVhhHFe-1.png

‘What is collective intelligence?’ you may be asking yourself. Well… You’re looking at it! It’s the idea people coming together and remixing content whether that be music, research, pictures, videos and anything else you can imagine.
I previously wrote about one of these remixes that was the result of collective intelligence, but there is so much for to it!

Collective intelligence brings everyone’s ideas together to make something great (most of the time). We can thank the internet for this term. The internet provides us with the tool to communicate and collaborate with others who we may not have otherwise collaborated with.

Here are some amazing results of collective intelligence.

These are a few of the less obvious examples of collective intelligence. But, most of today’s society is a result of this idea. Facebook. Google. Wikipedia (Basically everything guys).

All of these resources are possible because people have come together to share knowledge.

I wanted to dedicate a post looking at the positive side of the internet because many of my past posts have been talking about the negatives. The internet is great and I wanted to show appreciation for all the things made possible by this tool. Although there is a lot of information and we may not always get correct information, it’s important to stay thankful for all of the new resources and knowledge right at our fingertips!

BCM112 Week 6

Generation: MEME

If you have internet access, a cell phone, or have left the house recently you probably know what a meme is. Meme’s are everywhere and the meme warfare has officially begun. Something that once started so silly, became a bit scary.

Memes started as a way to make fun of pop culture and just as a means of entertainment.       But, as memes became more popular, their use has diversified. Memes became so popular that the U.S presidential election was filled with them for propaganda.

Aside from the U.S election, memes have been put to use in wars. Is this even real life? ISIS used memes to captivate audiences and spread their message. This idea of using memes for war is not far fetched anymore. This is REAL and this is HAPPENING. 

SO…

Although we love memes, we need to be aware of how they are being used and what they are being used for. It’s important to make sure accurate information is being communicated, and before we simply share and connect through memes we must understand what they mean.

BCM112 Week 5

6PvGUC2.pngInformation Inflation

Convergence of the media is a great thing. Until it’s not. 

Inflation is often used to describe the cost of goods and decreased value of the dollar. However in this sense, I am talking about the inflation of information by mass media. Social media has allowed users to become active participants in the distribution of information. This may sound good to some people because that means we are getting many different opinions instead of just one, right? WRONG.

Convergence is the idea of merging information outlets and sources. The media has experience convergence more and more over the years as mass media enables anyone to produce content of any sort.

There comes a point where there is too much convergence between the audience and distributors. Because anyone can produce information, ultimately information has experienced inflation. The value of information decreases as more is produced. It’s hard to distinguish what to believe anymore. Credibility has become harder to spot for readers, so they end up believing everything.

BUT…..

Fake news is everywhere.

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As readers, we need to be aware of the information crisis and do our best to not enable this vicious cycle.

BCM112 Week 4

Transformation, Fascination andgb2gJug - Imgur.gif

Material transformations can happen in many ways, especially in manual and digital forms. Most of the time, someone releases content of some sort and someone else throws a personal creative spin on that content.

This is the type of creation that ends up going viral or becoming well-known.

The first example I can think of is Mike Posner’s song “I Took a Pill in Ibiza”. For full disclosure, I absolutely love this song and played it on repeat for about 3 months, but thats besides the point.

The song was originally released by Mike Posner but then got remixed by a duo named SeeB. The song took off after the remix was made and many people only know that version before realizing there is an original.

This process has become a pattern in pop culture where content is created but the remixed versions gain popularity. This happens with songs, movies, stories, art, and basically anything you can think of.

BCM112 Week 3

roAe5PF - ImgurWHY VINE IS DEAD

A classic example of how the medium is the message.

Vine was a popular social media app that allowed users to post and edit short clips. Vines immediate popularity was short lived, as the app was discontinued in January of this year. Isn’t it interesting how an app that was once a daily entertainment became deserted in just a few short years? I think so.

In my opinion vine had problems with it’s own medium and therefore could not deliver a message to it’s target audience. The target audience is presumably young millennials. Classic characteristics of millennials are fast paced, simple, constantly changing and entertaining. Vine hit all of these points except one. Constantly changing. Vine simply could not keep up. With it’s audience waiting for the next update or effect, Vine fell behind. The app couldn’t evolve with it’s target audience and therefore lost total control.

This medium once achieved the message of being hip like a millennial but slowly showed it’s true colors that came across more like a baby bloomer. Slow, static, sadly irrelevant.

BCM112 Week 1 and 2

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As you may already know, I am an exchange student from the United States. Classes have just begun in Australia and I am assigned to make a digital artifact. What is a digital artifact exactly? Well the best way I can describe it, is that it’s some sort of online presence. I am supposed to cultivate an online presence by creating something original for the internet world.

Originally I was thinking of making videos about being in Australia, and then I thought about making videos about studying abroad in general but the more I tried to complicate this idea the harder it got.

In class, my professor Ted kept reiterating that simplicity is key. That’s when it struck me.

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I will make a new finsta (aka ‘food insta’) for Wollongong. I have one currently running for Kansas, where I attend school. I am an avid food eater and I dabble in photography for fun. So what a better combination than those two things?!

Well I did my research and it looks like Wollongong only has a few food Instagram accounts so I take this as a perfect opportunity. I will be able to show locals my best foodie finds in their city, as well as show my American friends and family what the food culture is like down under.

Although I have basically decided on my artifact, I have a running list of ideas (listed below) incase more come to me.

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Ideas for digital artifact:

Wollongong101: facts and quick tips
Food insta for Wollongong
Study abroad 101
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